Good design is not about style or fashion, it’s about communication. What is it worth to have a message that is quickly and easily communicated versus one that isn’t. Everything your company puts in the face of the public must be designed to distinguish your organization. By doing this you are communicating the many messages that your organization is about – it’s culture and it’s philosophies. This is what is called image building and it enables you to create a positive image about the organization and its products.

* The portfolio includes work Nicole created at Optic Nerve Design (OND). And work subcontracted through Queen’s Graphic Design Unit (Queen’s).